Absolut X Brings Art, Music, And Drinks To NYC

Absolut has always been intent on promoting art through its brand. The vodka company has years of infamous advertising, collaborations, and parties under its belt. This week they continued that tradition with a… Continue reading

Shellback Rum’s Mixology Tour Drops Some Knowledge In NYC

Shellback Rum is on a mission to educate America on rum mixology. The “All Hands On Deck” six city tour is traveling to various cities with Modern Mixologist Tony Abou-Ganim and giving the… Continue reading

A GIF Mash Up Of All Of The Beautiful Faces Shot By Martin Schoeller

Art makes more art. Martin Schoeller photographs stunning portraits of faces that don’t need a caption. The illustrator Micaël  Reynaud took the shots one step further and created a morph of all of… Continue reading

Scion AV’s Third Installment Brings Riff Raff, Smoke DZA, & Stalley To Brooklyn

Scion AV has a mission to promote unexposed art to the masses. In the latest installment of their “Open Mic” series they lined up Smoke DZA, Riff Raff, and Stalley in an intimate… Continue reading

Bacardi And Rolling Stone Celebrate Cuban Independence With Macklemore

Bacardi and Rolling Stone took over Roseland Ballroom last night and packed it out with history lessons, activities, a ridiculous amount of rum, and nonstop music. Best of all, this event was actually… Continue reading

How Kanye Dominated The Week – News And Analysis

Kanye ran a gamut of promotion this week, much of it being unconventional. Ye is slowly building the hype and leaking out content of his upcoming album and other ventures. Follow along with… Continue reading

Heineken Arrives Big And Launches New Bottle Design With HUGE Party

Heineken has owned NYC summers year after year. They consistently sponsor multiple parties every summer and top it off with one huge bash. In September of 2012 they closed out the summer by… Continue reading

Deap Vally Perform For The Steve Madden Music Series

Every summer is full of what seems like endless concerts. There are annual free outdoor concerts hosted by Good Morning America and Summer Stage and many many more sponsored shows. Going along with… Continue reading

Pharrell Performs For HTC One & Debuts “Get Lucky” LIVE

HTC is unveiling their new phone – The One. In celebration of their latest technology, HTC is hosting three concerts in three cities. NYC was graced with the amazing Pharrell at House Of… Continue reading